B L U S H – p l a y c o u t u r e, was born out of a curiosity and obsession for all things naughty and nice.
B L U S H is a luxury brand of carefully considered and curated sensual intimate wear for all women.
By investing in our flirty pieces you will show how much you adore your assets and in turn liberate your naughty side.

What sets B L U S H apart and makes us so desirable?

*Our pieces are flirty, fun and a little naughty but never sleezy.
*We are one of a kind and you won’t find us in mainstream retail stores.
*The word mass produced is taboo in our atelier and each item is carefully hand produced.
*We collaborate with local on trend designers to always offer originality and an edge to our range.
*We are committed in supporting local artisans, designer ateliers and suppliers and do not import finished items.
*You won’t find packaging anywhere as special as ours, our packaging is just as special and luxurious as the products inside.